Bell Website and offline campaign banners of Sra.Rushmore "Heeding the Call" (for Cacique rum.) by Doubleyou is an interactive experience where the user actually hears the call and, following that, travels through a story whose basic structural element is a voice guide. Good mix of simplicity and work with vector only, black / white and simple animations and head across the conception of a story moved to different banners and microsite, and reaffirm the notion that the network must think in global equities. http://festivals.doubleyou.com/2006/cacique/fiap2.html
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